Where To Sell Vinyl Decals
If you want to start selling Vinyl Decals, then you need a place to sell them! And luckily you have lots of places to choose from. Let me tell you about some of the best places to start with below…
Check out the video here:
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Or take a look below…
I won’t go into the fee structure of each site in this post as there is a bit more detail about that in my course How To Sell Vinyl Decals Online, click below to find out more…
…but I will give an overview of just some of the places you can consider when selling vinyl decals and the pros and cons of each.
In person
This can be to people you know, at craft fayres or in a physical shop.
Photo by Mike Petrucci on Unsplash
Pros:
You get to chat to people and see their reactions in real time.
You can ask them questions/see if there are things you could improve on, or other things you could offer.
It’s nice to see people face to face, although obviously there are still some restrictions in certain places that make this a little more difficult at the moment.
Cons:
Harder to personalize stuff, unless people are prepared to wait for you to complete it.
People don’t always want to pay for things upfront if they know you… but if you’re creating something custom made then you need to ask for payment upfront.
Craft fayres and shop fees can be expensive, especially if there is no guarantee that you will sell anything.
Through Social Media
Facebook, Instagram, TikTok and other social media sites are a great place for new and small businesses to start off as they’re so widely available and accessible.
Photo by Solen Feyissa on Unsplash
Pros:
Good for selling locally (facebook marketplace)
No fees required to start a page
There is a huge potential audience, and people are very familiar with using these platforms to buy things from
Easy to use, and can be managed from a phone or tablet
Cons:
You may need to pay for ads to get traffic unless you are already knowledgeable with growing a social media audience.
Doesn’t really give you any options for managing sales properly, unless you have a Facebook shop, so you may need to do all of this manually/via messenger which is quite hard if you have a lot of sales, and is also time-consuming.
The Facebook business manager can be a bit clunky to use, and I have personally found the messenger service not very reliable.
Lots of competition
Apparently, in the US you can now create a Facebook shop, and sell directly through that and they take a fee of a certain amount off every sale. As it stands it isn’t available here in the UK so I can’t really go through the motions and check how that’s done for you, but check out the link below for the details that I found on Facebook that gives you all of the different options:
Selling marketplaces
Selling marketplaces are a great place to get started as a small business as not only do they already have customers coming to them to shop anyway, but they also offer things like seller protection, integrations with postal services and they deal with all of your payments for you.
Sounds great, but the downside is that a lot of these sites have hefty charges, either per month or per transaction, so always be aware of that when pricing your items. They can also sometimes make significant changes to how they work, enforce restrictions or put your shop on hold if any of their rules are broken, so it is always good to build a secondary audience or email list should anything like that ever happen.
Etsy
Pros:
A lot of customers go there specifically to shop from small businesses
Customers do seem to expect that they will pay a little bit more on there as it’s a handmade website and usually associated with good quality
Easy to set up
Cons:
They charge high fees in comparison to other sites.
Lots of competition
May take a while to show up in searches
I absolutely love selling on Etsy, and I don’t think I could have had as much success if I didn’t start there because my chosen niche of weddings was already so popular. I also found it super easy to get started and there is a tonne of training and info online that can help you.
Start your own Etsy shop for free with 40 Free Listings
And check out this post if you want to know how to add your first listing to Etsy…
Amazon or Amazon Handmade
Photo by Christian Wiediger on Unsplash
I found adding items to Amazon handmade absolutely excruciating so I never got very far with it, but they are the most viewed online marketplace in the world (by A LOT in fact), so it would be a shame to let that put you off when the potential customer base is so huge. But then obviously your competition is too.
Pros:
A huge audience
Slightly lower fees than Etsy
Customers are already very used to using the site
Cons:
Not the easiest of the selling sites to set up
Lots of competition
Quick turnaround and fast shipping will probably be expected
Ebay
People traditionally know Ebay as somewhere where you can buy second-hand stuff, and cheap stuff from abroad. However, they do seem to be trying to change their tactics to promote small businesses as well (I think they want to try and compete with Etsy personally) so it is definitely worth looking into, especially if there aren’t that many competing sellers in your specific niche.
Pros:
Very well known platform
You can choose to pay for a storefront or just stick with listing your items…
…and then you get 50 free listings per month, or more if you do pay for a storefront
Cons:
Customers may expect cheaper prices because of the second-hand reputation of the site
Limited control over the design of your listings and storefront
A lot of competition, especially from overseas stores who can charge less
There are also other more specialized handmade marketplaces based around the world, and they may have differing fees and policies, so definitely have a search to see what’s out there and what might work best for you as you’re starting to sell your decals.
Also comment or get in touch with me at vinyldecalschool@gmail.com if you have any other recommendations or would like me to list your marketplace.
Your own website
Then the last option is your own website - this gives you your own little spot on the internet, you can brand it how you want, it isn’t governed by anyone else and you’re not risking your shop being taken down for reasons out of your control.
Photo by Domenico Loia on Unsplash
Pros:
You have control over the look and branding
Fees are lower once you start making sales
Lots of extra apps available to help with managing customers, orders and marketing
Looks the most professional and is definitely needed if you want to scale up your business
Cons:
You have to do all of your own marketing to get your site seen by potential customers
You have to either pay a fee and/or hosting charges even if you don’t sell anything
You have to make sure all of your terms and conditions etc are correct and legal
Unless you use a template, drag and drop site or know how to code then you may need to hire someone to create exactly what you want in terms of the design.
There are lots of choices for setting up a website out there, but Shopify is definitely one of the most popular. If you want to see how to open your very own Shopify site, check out the video below…
Or if you want a site that is more suited to having blogs/instructions as well as the option to add a shopping feature then Squarespace is my favorite and is the site builder I use most often.
And of course, you don’t just have to choose one - just make sure that whatever you choose, you have enough time to give it your full attention! Or alternatively, you could start on one, and then build up your brand recognition on social media, or a marketplace site, and then direct people back to your website with a card in their order so they know where to go when they want to buy more from you. That way you get the best of both worlds!
Let me know in the comments which option you think you will be going for, or if you’re selling somewhere completely different!
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